Your website is the digital front-door to your small business. As such, it is a critical part of your business plan. If your website doesn’t look appealing or has outdated content this may cause you to lose potential customers. On the other hand, small businesses that leverage their website can find that it brings them a steady stream of leads and new customers.
WordPress is a great choice as a platform for a small business website. Here are a few reasons:
WordPress is Search Engine Optimized
SEO is a critical concern when creating a website. In fact, it can be argued that it is one of the most important parts of the web development process. If no one can find your website it will not provide a positive impact in your marketing strategy. Optimized search engine configuration helps your site to score a higher ranking on the top search engines which can result in more potential customers.
WordPress is Supported & Secure
WordPress is developed as open source software and is constantly being updated by a huge community of developers. These regular updates help to ensure that WordPress is secure and safe. There are also a large repository of plugins, themes and widgets being created by the community. That support is incredibly valuable.
WordPress is Responsive
Most themes that are created for WordPress are designed to be responsive. That means the design and layout of the website pages adapt to being viewed on a desktop, a tablet or a phone. This feature is critical in today’s world, where the majority of people view websites on smaller screens. If your website is not yet mobile-ready, you are probably losing web traffic.
WordPress is User-Friendly
The beauty of a CMS (content management system) like WordPress is that it is designed to be updated by any user — not just those with extensive knowledge of programming languages. You don’t want to get in the position of needing to call your web developer every time you need to make a small change to your website. The WordPress interface allows you to add posts, add media, add pages and update your content whenever you need to. This is a great feature for the small business owner.
When you are ready to update your website using WordPress give us a call. We specialize in WordPress development for small to medium businesses.